Where does Curatorial Practice enter your own practice Essay

Where does Curatorial Practice enter your own practice - Essay Example Curatorial practice also helps people understand the history and origins of important materials. I am a marketer by profession, and since the advent of digital curation, a new dimension of curatorial practice has emerged in the marketing field. It is known as content curation, and it is one of the hottest areas of content marketing. It plays a vital role in accomplishing various objectives, depending on how, where and how organizations use it (Rosenbaum, 2011). While content marketing in the limited sense primarily revolves around identifying, developing and sharing content to achieve business goals and what customers want across the consumer life cycle, content curation is concerned with aggregation, finding, collecting relevant content and then presenting or sharing it to audiences in an optimized or targeted manner. Content curation is more than just about presenting all types of content that marketers stumble upon (Rosenbaum, 2011). It is mainly about doing it in a clever and audience-oriented way, by concentrating on specific topics an organization wants to curate content about. Some curation models even clearly center on community marketing objectives. Content curation is part of the overall content marketing